About Me

I’m Nikki —a storyteller at heart with a deep love for the water, the wild, and the raw beauty of life outside. I’ve spent 20 years navigating the world of marketing and eCommerce, helping brands grow, evolve, and connect with their audiences. But my truest self comes alive behind the lens of a camera, on the back deck of a sportfisher, or walking through the woods at sunrise.

 

I’m a marketing executive, entrepreneur, photographer, videographer, writer, and a woman who’s endlessly passionate about fishing, hunting, and capturing life outdoors. The water is my sanctuary. It heals, inspires, and reminds me of who I am. After years of building brands for others, I’m finally building something of my own—one story, one cast, one frame at a time.

 

This blog is my personal project and creative outlet—a space to share the journey, the struggles, the growth, and the joy that comes with pursuing what sets your soul on fire. I created it to connect with like-minded women who aren’t afraid to go after what they want, who find freedom in the outdoors, and who are ready to create a life that’s bold, authentic, and deeply fulfilling.

 

Welcome to my little corner of the internet. I’m glad you’re here.